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Medusa versace6/10/2023 ![]() 1997 – 2008Īfter the founder died in 1997 the legal renamed simply Versace and modified its infamous Medusa logo. There were some minor changes in terms of lettering and border but that is all. The figure of the stylized Medusa enclosed by a circle with Greek bordering was used as if to underscore the classical style of the master designer’s high-class fashion-wear that was only used in certain events.Īfter 1993 the Versace logo hasn’t really changed a lot. In 1990 they changed the trademark into a “Radiant Medium” lettering type that was adopted. It was nice but the drawback was the legibility of some of its letters.ġ980 – two years after Versace was founded, Gianni unveiled the first logo for its brand and it took several more until they revealed the famous Medusa head one. The first Versace logo was done in 1980 and it used “Avant Garde light” lettering. Gianni hoped that with his clothing we could inspire a similar sense of attraction and he wanted his clothes to reflect beauty and shock at the same time. He also knows that a lot of mythological figures fell in love with Medusa’s beauty and after got trapped when they gaze at her. They played in the ruins of a Roman Villa that had a similar Versace pattern on the floor. One suggestion and myth are that the Versace logo has used an image that both Gianni and his sister saw as a child. ![]() The logo also mentions the fact that Versace’s innovative design has astounded people with their beauty and made them stop in their tracks. The lettering of the Versace logo is a custom typeface that was made for the individual use of the company. The Versace symbol is also colored sometimes in silver or gold especially when it gets used on watches, shoe buckles, handbags, and even jewelry. In most modern times Versace uses the logo with lines that are white on a gold background. The color of the logo is a black one that goes with a white background however the colors are a lot altered in order to suit the design schemes. He had a rich Hellenic heritage and it really has become one of the authority brands when we think about fashion. He was born in Southern Italy so maybe this is one of the reasons why we went for this artistic look for his Versace logo. Gianni Versace was passionate about Greek mythology and art. The legend goes that her hair was turned into black snakes and anyone that dared to see her would be turned entirely into stone. Medusa’s fatal sin was that she left Poseidon to seduce her and get her in the temple of the goddess Aphrodite. It has the head of Medusa, a character from the Greek mythology that was transformed into a Gorgon by the goddess Athena. The shape of the Versace Logoįor sure the Versace logo is one of the most known logos from the fashion world. The orders of the circle have a key pattern and, in the border, we see a woman head. It has a circular image where we find the word Versace written below the image. This is one of the most complex ones that we can find if we check the fashion industry. Discover more in this article and understand what the message behind it is and see how it influenced fashion creators in the entire world. The Versace LogoĪ lot of the Versace items have the iconic Medusa head logo included. As he participated in different fashion shows and did all kinds of costumes and courses even in London his popularity started to grow and soon enough, he became an authority together with the Versace logo. The next step was to open a boutique that started to grow in the following years. ![]() Soon enough in 1978, the designer presented his first collection that had his own name. He decided to stay in Milan and had also some collaborations with Callaghan, Complice, and Genny. The history of this brand starts in 1972 when Gianni Versace left Calabria and went to Milan where he worked as a designer and made a collection for a clothing firm named “Florentine Flowers”. It’s one of the easiest logos to recognize if you think at fashion so let’s discover more details about its origins. The logo is really connected with the first collection that was created by the brand. What is cool is that Versace managed to stay trendy and still be relevant today. We do know that this fashion company creates amazing clothing but how much do we know about the Versace logo? It was founded in 1978 so there are already quite a lot of years since it has been active. What is cool is that the clothes that they sell reach red carpets a lot of the time and are worn by many celebrities. In the last forty years, Versace has been one of the most known brands in the luxury fashion world. ![]()
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